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JamesGrant Design
Category Archives: Content Marketing

Building Customer Focused Media

by CEO

Posted on July 03, 2018 at 03:24 AM

We’ve all been there. You need to upgrade your marketing, and bring attention to your updated products or services. To do this, you and your team write white papers, create explanation videos, and produce great images of your team in action. You put the material on your social media, send it out in your newsletter, […]

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How much does a video content marketing campaign cost?

by CEO

Posted on July 03, 2018 at 02:59 AM

Establishing the right budget for a marketing campaign is a challenge most of us face when trying to generate new leads. Once the campaign starts you are able to track things such as your cost per acquisition, the quality of your leads, and the total number of new leads, but when you’re in the planning […]

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Five easy steps for adding photography to your content marketing campaigns

by CEO

Posted on July 02, 2018 at 17:51 PM

When many people think about content marketing, in-depth articles or instructional videos come to mind. However, pictures can be an extremely effective way to educate your audience. Here is a  five step guide for using images for content marketing. Step #1: Decide how you will share your pictures The type of images you can share […]

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Video Content Marketing for Human Resources

by CEO

Posted on July 02, 2018 at 16:34 PM

You’re a member of a Human Resources team and are trying to find a way to find and retain the best talent. You come across content marketing in a training event, article, or video and say to yourself, “This seems like it could work for me, but I’m not sure what my next steps are…” […]

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Why use Video Content Marketing?

by CEO

Posted on July 02, 2018 at 15:49 PM

Over the last 10 years content marketing has been reshaping advertising and giving organizations a whole new way to engage with clients and supporters. However, while content marketing has grown into a mature communications strategy, very few organizations have figured out how to incorporate video into their content marketing efforts. There are many reasons for […]

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What is Content Marketing?

by CEO

Posted on July 02, 2018 at 15:22 PM

Content marketing is a customer facing marketing technique that offers potential customers valuable information in exchange for their attention and/or contact information. This technique allows businesses to turn industry expertise into valuable informational products like blog posts, podcasts, videos, pictures, or e-books. Content marketing allows you to build a positive connection with your potential client […]

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